Connected was founded in 2014, built on the belief that a new category of professional services firm was needed to help ambitious companies build impactful software-powered products; a firm that solved for feasibility, usability, desirability, and viability together – not separately; a firm that helps its clients build right, and build the right thing. We call this approach Product Thinking. The approach is designed to reduce the commercial risk of product development and lead to products that delight customers – because we know that the success of our clients’ businesses depend on the success of their products. It’s why we made it our mission to build better products.
Since our inception we have built a team of 135+ agile engineers, human-centered designers, and product strategists who have applied our Product-Thinking approach to help over 50 organizations across the globe discover and deliver world-class products.
Our values not only guide how we work and who we hire, but also who we work with. Meshing seamlessly with our client partners is critical to long-term product impact, so it’s important that we share a set of values as we navigate the complex, nuanced craft of product development. A true Product Thinker embraces, celebrates, and champions our values with like-minded people to achieve long-term product impact.