Blog

Thu Aug 25

  • Product Thinking

Building Better Products with the Product Thinking Playbook

Our mission at Connected is to build better products. The Product Thinking Playbook is how we do it. Like any good product, the Product Thinking Playbook constantly evolves, guiding us when designing new projects for better team alignment, pivoting projects to yield better results, and learning new techniques to become better product practitioners. Learn more about our Product Thinking Playbook and what it can do for your product vision.

Building Better Products with the Product Thinking Playbook

Fri Sep 23

  • Culture

Connector Spotlight: Mackenzie Dysart

When Mackenzie Dysart, Senior Product Manager isn’t helping her team deliver products to our partners, she’s cooking it up in the kitchen. From Butternut Squash to Palak Paneer, Mackenzie is always trying to perfect every recipe out there!

Connector Spotlight: Mackenzie Dysart

Thu Sep 22

  • Product Thinking,
  • Strategy

Defining Better Product Metrics

How do you accurately measure the success of a product launch? What information do you use to pivot your product strategy? How do you keep teams aligned on the mission? The answer to all three is product metrics. That is, of course, if you’re doing it right. Metrics are a critical element of product success, and our own @Robin shares how you and your team can ladder your goals, define your metrics, and avoid some common pitfalls along the way.

Defining Better Product Metrics

Wed Sep 21

  • Research

A Beginner’s Guide to Unmoderated Testing

If you work in the world of product development, you are no doubt familiar with go-to user testing methods, like User Interviews. Yet not all methods are as widely used, even though diversifying your research method can enrich your data sets. That’s why in this post, we break down the basics of Unmoderated Testing.

A Beginner’s Guide to Unmoderated Testing

Tue Sep 20

  • Product Thinking

Viewing Post-Secondary Education Through a Product Lens

Job descriptions are becoming looser around education and experience. Beyond showing a list of degrees and certificates, businesses are considering personal project portfolios as proof that they have the required skills for a job. With the rise of alternative educational options - bootcamps, certificate programs, and professionals on YouTube - there are cheaper and more effective ways to learn practical and up-to-date information. Considering these signals, can we still justify the value and cost of traditional higher education? Is it time to reconsider higher education with a product lens?

Viewing Post-Secondary Education Through a Product Lens

Fri Sep 9

  • Culture

Connector Spotlight: Sheranga Balasuriya

With a hair flip that no celebrity can match, Sheranga Balasuriya, Information Security Manager, heads the IT department at Connected. By making IT systems seamless, he ensures that every Connector is able to do their work with ease. When he’s not handling the management of data, he’s playing the guitar, reading, and gaming. But nothing makes his heart happier than capturing raw emotions through a camera, especially the shots he took from his trip to Iceland. Can you guess his favourite product as a tech and gaming enthusiast?

Connector Spotlight: Sheranga Balasuriya

Thu Sep 8

  • Product Thinking

The Many Differences Between 0→1 & Scaled Product Teams

Inventing a product without product market fit and scaling an already existing one with fit is very different. So are the teams, approaches, and skillsets required to be successful in them. Do you know the difference?Join Manish Gaudi, Product Leader in Residence as he paints a clear, detailed picture of the many discrepancies, disparities, and distinctions between 0→1 & Scaled Product Teams, and more importantly, what’s required for success in each.

The Many Differences Between 0→1 & Scaled Product Teams

Wed Sep 7

  • Product Thinking

Is the Discomfort of Product Discovery Preventing You From Building Better Products?

What do the first day of school, an important job interview and Product Discovery have in common? Though potentially a little uncomfortable, they all hold the possibility of something more, something better, something you’ve never had before. And fortunately, like the above, it too is only temporary. Join Denis as he shares a uniquely human perspective on Product Discovery, the potential discomfort it can cause, and why it’s necessary to build better products.

Is the Discomfort of Product Discovery Preventing You From Building Better Products?