The Product Thinking Playbook

You’re ready to start mapping your way to better products!

Use this version to flip through all the cards and familiarize yourself with the Tactics, Techniques, and Milestones.

Use this version to print out a physical copy of the Playbook to map out your plays in front of you.

hand holding playbook cards

Great Products (and Playbooks) Are Never Complete

Like the products we work on, the Product Thinking Playbook is always evolving. By sharing it with others, we hope to spark conversation on how to build better.