Ian Foster

Ian Foster

Lead Product Strategist

As a Lead Product Strategist, Ian is responsible for leading product development projects from a product strategy lens to help clients build best in class products and create value in the marketplace. 

Ian is a strong advocate for taking a multidisciplinary approach to product development; he believes that this is the best way to achieve business innovation and better products for everyone. 

Ian is always seeking new and evolving perspectives to incorporate into his work, currently he is fascinated by biophilic design and systems theory.  

Articles

Thu Oct 13

  • Product Thinking,
  • Research,
  • Strategy

Mapping Your Product’s Ecosystem: A Product Strategy Essential

Product strategy should take all parties into consideration. It should account for the organization making the product, the environment it operates in, and the entities with whom they interact. It should assess and clearly communicate dynamic strategic threats while allowing for easy comparisons to determine differentiation. Last but not least, your product strategy should always put your customer first. Here's a how-to on plotting out the many actors, entities, and relationships involved in your forthcoming product to ensure your strategy leaves nothing to chance.

Mapping Your Product’s Ecosystem: A Product Strategy Essential

Wed Aug 31

  • Product Thinking

Techniques to Visualize Product Impact: Experience Maps and Service Blueprints

Experience maps are an exceptional tool to better understand your customers. But, they don’t paint the complete picture when trying to transform your product vision into reality. Ian Foster, Lead Product Strategist, describes how experience maps can evolve into service blueprints and how that can result in understanding the impact of your product at a deeper level.

Techniques to Visualize Product Impact: Experience Maps and Service Blueprints

Thu Aug 25

  • Product Thinking

Building Better Products with the Product Thinking Playbook

Our mission at Connected is to build better products. The Product Thinking Playbook is how we do it. Like any good product, the Product Thinking Playbook constantly evolves, guiding us when designing new projects for better team alignment, pivoting projects to yield better results, and learning new techniques to become better product practitioners. Learn more about our Product Thinking Playbook and what it can do for your product vision.

Building Better Products with the Product Thinking Playbook