Mario Iannuzzi

Mario Iannuzzi

Lead Design Researcher

Articles

Wed Jul 13

  • Product Thinking,
  • Research

How to Effectively Conduct Product Research Interviews

You can certainly mitigate risk and increase your success if you prepare and plan for product research interviews, but that all becomes relatively useless if you’re unable to execute your plan. As it would be cruel to only share one and not the other, allow me to take you through what all of your preparation is for in the last article as I share how to get the most from your participants anytime you use this method. 

How to Effectively Conduct Product Research Interviews

Tue Jun 28

  • Product Thinking,
  • Research

How to Effectively Prepare for Product Research Interviews

In the world of product development, research interviews are almost a way of life. While they're only one way to gather information, they are incredibly popular —and for good reason. Stakeholder needs must be understood, subject matter experts (SMEs) must be consulted, and product users must be thoroughly heard. Research interviews are a crucial and relatively easy way to get all the aforementioned data and more!

How to Effectively Prepare for Product Research Interviews