When you think of product development, words that may come to mind are prototypes, market research, and user testing. Other words that probably surfaced are agile development, UX design, and innovation. But one that may not have made the short-list is likely: creativity. Product teams may not realize it, but they engage in creativity every single day from the approaches they take for building prototypes to figuring out ways to collect feedback accurately from users. Paul Sobocinski, our Director of Engineering, Practice shares how software product teams and creativity are better together than apart, and how to leverage the power of imagination (an aspect of creativity) during a retrospective.