Wed Sep 21
If you work in the world of product development, you are no doubt familiar with go-to user testing methods, like User Interviews. Yet not all methods are as widely used, even though diversifying your research method can enrich your data sets. That’s why in this post, we break down the basics of Unmoderated Testing.
Fri Sep 2
A passionate wanderer that firmly believes in the mantra of “trust the process,” Sandy Chahine, Design Researcher, doesn’t only work at the intersection of research and strategy at Connected. She is always eager to facilitate a conversation around important topics whether that be as one of the leaders of the Connected Women’s Network (CWN) or as a member of the Diversity, Equity, and Inclusion (DE&I) committee. Described as curious, passionate, and reflective by her colleagues, we know she’s always going a step further to learn, but also teach individuals around her. As someone who is into all things urbanism and public space, can you guess what her favourite product is?
Fri Aug 19
Looking to refresh your practice or explore a new perspective in your approach as a product manager, UX researcher, or product designer? Connected’s Senior Design Researcher, Dr. Tyler Hale, shares recommendations of under-appreciated books with implications for new product development and innovation.
Wed Jul 13
You can certainly mitigate risk and increase your success if you prepare and plan for product research interviews, but that all becomes relatively useless if you’re unable to execute your plan. As it would be cruel to only share one and not the other, allow me to take you through what all of your preparation is for in the last article as I share how to get the most from your participants anytime you use this method.
Fri Jul 8
Our EVP of Product Development, Jonathan Savage, shares his favourite books to help you gain a deeper understanding of consumer behaviour.
Tue Jun 28
In the world of product development, research interviews are almost a way of life. While they're only one way to gather information, they are incredibly popular —and for good reason. Stakeholder needs must be understood, subject matter experts (SMEs) must be consulted, and product users must be thoroughly heard. Research interviews are a crucial and relatively easy way to get all the aforementioned data and more!
Tue Jun 7
A few books recommended by our Product Leader in Residence, Manish Gaudi, to help you learn more about building zero to one!