Thu Sep 22
How do you accurately measure the success of a product launch? What information do you use to pivot your product strategy? How do you keep teams aligned on the mission? The answer to all three is product metrics. That is, of course, if you’re doing it right. Metrics are a critical element of product success, and our own @Robin shares how you and your team can ladder your goals, define your metrics, and avoid some common pitfalls along the way.
Tue Aug 30
By helping so many of our partners construct their most ambitious products, Joel Zien, Managing Director, Client Experience and Growth, has first-hand expertise with the differences between building 0→1 and 1→N; expertise he's more than happy to share with you.
Fri Aug 19
Looking to refresh your practice or explore a new perspective in your approach as a product manager, UX researcher, or product designer? Connected’s Senior Design Researcher, Dr. Tyler Hale, shares recommendations of under-appreciated books with implications for new product development and innovation.
Wed Aug 10
Getting access to and managing real time data is a transformational opportunity for Commercial Real Estate players. It also poses a big challenge. Due to the dynamic nature of the industry, the sales process alone requires ingesting and manipulating different types of data, from various sources that touch numerous departments. How then do you simplify the complex sales process?
Tue Jul 26
From Day 1, every founder knows that their start-up will need a unique combination of time, money, and people to reach Product-Market Fit. To secure these elements, you’ll need to convince people to take a bet on you. So, how do you successfully sell your vision? By perfecting the craft of compelling storytelling. Manish Gaudi, our Product Leader in Residence highlights the importance of storytelling for founders and steps on improving this craft for non-natural creatives.
Fri Jul 8
Our EVP of Product Development, Jonathan Savage, shares his favourite books to help you gain a deeper understanding of consumer behaviour.
Tue Jun 7
Great product companies don’t start with a revolutionary idea for a new experience or value proposition that will change the world. In fact, great product companies don’t have much to start with. Most are still searching for the elusive Product-Market Fit (PMF), and while doing so, they have little at their disposal. So, how much does the product even matter in the pre-PMF phase of a startup? Great question, and Manish, our Product Leader in Residence, answers in this edition of Behind the Grind: Lessons from a Product Leader.