The Non-Starter of Product Development – Manish Gaudi

If anyone understands the excitement around beginning product development – it’s us!

And we, much like Manish Gaudi, also believe that product development is a process, and the best products are always rooted in a deep understanding of the customer and their problem.

Manish Gaudi is Connected’s Product Leader in Residence and has previously led teams and products at Facebook and Google.

Video caption: Many first-time founders get “solution obsessed,” which makes sense: the thing that excites you is solving someone’s problems. But, it’s proven that one of the smartest things a founder can do to increase their odds of finding Product-Market Fit is to obsess about their customer and understand everything about their challenges. The best founders, in my experience, spend months learning about their customers and prototyping solutions for them to learn what really moves the needle.