We Dropped “Lab” from Our Name — Here’s Why
August 8, 2018
When Damian McCabe and I founded Connected Lab in 2014, it was because we believed that a new category of firm was needed to help ambitious companies leverage the power of product: not a dev shop, or a design agency, or a strategic consultancy, but a uniquely integrated product development firm — one our clients could trust to help build impactful products.
That is why, on the eve of our 4th birthday, we have decided to drop “Lab” from our name. Because what we aspire to do, and in good measure do already, extends far beyond the experimental tinkering of a laboratory. Our mission, after all, is to build better products — products that drive impact for our clients and their customers — and that means forming deep, long-lasting, and strategic relationships with those we work with. We aren’t a lab, but a partner.
This difference is worth pausing over. Because to me, what we are “connecting” isn’t just devices, and what is required isn’t just agile software development. Our mission is to build better products, after all, and to truly make that happen, you need to connect disciplines, practices, and above all, people. Combining strategy, design, and engineering, impactful product development is truly a team effort.
What we are “connecting” isn’t just devices, and what is required isn’t just agile software development.
And so, no more “Lab.” The nostalgic in me will miss the word (and look back fondly on the days we could sit our team at a single MakeWorks desk, when the word really meant something). But at 150 and counting, this subtle but important tweak is a fitting metaphor for who we are and what we stand for. Because software-powered products are always evolving — and we, too, are committed to continuous iteration and improvement. We work within an ever-growing and ever-changing community of builders, and we hope the unfinished letters on our new logo suggest exactly that.
To celebrate our 4th anniversary, our new name, and our new brand to go with it, Connected is partnering with Elevate Tech Fest to host Elevate Product, a day-long program filled with product-focused content from world-class thinkers and builders. We hope you’ll join us on September 26 to think about the future of products and product development, and maybe even wish us a happy birthday.
Fri Dec 2
Connector Spotlight: Chris Russo
Endless, boundless, limitless; words to describe Chris Russo’s creativity. As our Content Marketing Manager, he proves every single day that the pen is mightier than the sword. He has inspired so many Connectors to share their voice and perspectives through our content, that we even created a secret-not-so-secret society for everyone he’s collaborated with known as the 4P (you’ll have to join the team to find out what it stands for!). Besides being a very avid reader, Chris enjoys spending time with his two boys and partner going on hikes, exploring new towns, and cooking up a storm in their kitchen trying new culinary styles.
Thu Dec 1
Global Day of Coderetreat Toronto 2022
Earlier this month, we hosted Global Day of Coderetreat (GDCR) at our Toronto office. After a three-year hiatus, we wanted to re-awaken some of the community enthusiasm when we hosted the event for the first time back in 2019. This year we planned for a larger event which turned out to be a really good thing as we nearly doubled our attendance. And in case you were wodering, this is how we did it.