In this whitepaper we walk you through the major challenges that large organizations face as they seek to discover new product opportunities and ultimately, build better products; unpack our effective, repeatable approach to product development, Product Thinking; and guide you through the three key steps for implementing this approach into your workflow.
A Product Thinker’s toolkit needs to be robust—filled with frameworks one can pull from at the right moment to unlock product impact. Here, we walk you through the seven steps of a Connected favourite: empathy maps. On numerous discovery and delivery engagements, we’ve seen this versatile framework help product teams build better products that customers love.
In this report we examine why hiring with the five Product Thinking people values – smart, kind, reliable, teachers, learners – in mind and shaping your teams around a values-first approach is so effective for impactful product development.
A Product Thinker is only as good as their toolkit, which is why we stock ours with effective methodologies and frameworks that we can use to ensure we’re building the right thing and building it right. Here, we dive into Hypothesis-Driven Validation, taking you through each of the seven steps in the process and guiding you on the right time to use it.
The Connected Playbook is a mapping tool that helps us plan and build better products for our clients and their customers. Consisting of various tactics, techniques, and milestones borrowed from Design Thinking, Agile Development, Lean Product Strategy, and Jobs-To-Be-Done Theory, the Product Thinking Playbook helps facilitate conversations around what you will and (just as importantly) will not do to achieve your product goals.
In this piece, we will identify five of the key team process challenges that occur during the delivery phase of product development and provide solutions that we have utilized at Connected to help our clients build better products, as well as a case study from a recent engagement.
VTS has, since its founding, revolutionized the way commercial real estate is leased and managed. However, recognizing the need to embrace voice they approached Connected to help build a voice skill, as well as internal voice capabilities. In this piece, we walk you through how our “user-obsessed”, Product-Thinking approach delivered immediate success and long-term product impact.